With flames, ramps, broken shopping carts and old garbage, the Lakai Transworld Skateboarding video is super hot.
Transworld Skateboarding put forth the Skate & Create challenge to inspire skaters to shoot, direct and produce a creative skate video. The group Lakai was the winner of the challenge and received their picture on the cover of the magazine, and a spot reserved in Skate & Create 2011.
Implications - One of the strongest and most effective ways a company can attract attention to its brand is by staging an elaborate and dangerous publicity stunt. By creating a spectacle, the publicity stunt will raise awareness among the media, outsiders and established consumers of the brand.
Flaming Board Tricks
The Lakai Transworld Skateboarding Video is Dangerously Hot
Trend Themes
1. Dangerous Publicity Stunts - Opportunity for companies to attract attention and raise brand awareness through elaborate and risky spectacles.
2. Skate & Create Challenges - Promoting creativity and innovation among skaters by encouraging them to shoot, direct, and produce unique skate videos.
3. Extreme Sports Marketing - Utilizing extreme and visually captivating sports videos to promote brands and engage with target audiences.
Industry Implications
1. Skateboarding - Skateboarding industry can leverage dangerous publicity stunts and Skate & Create challenges to enhance brand image and engage with skaters.
2. Advertising & Marketing - Opportunity for advertising and marketing agencies to develop and execute elaborate and attention-grabbing publicity stunts for brands.
3. Sports Apparel & Equipment - Brands in the sports apparel and equipment industry can benefit from partnering with skaters and sponsoring Skate & Create challenges to showcase their products.