The Elizabeth and James Spring 2010 lookbook promises many wonderful things to us this upcoming season. While plaids and androgyny still seem to play a big part in the Olsen twin's fashion tastes, you are seeing a much less tailored and a much more laid-back style.
Some of the men in the lookbook have long, unkept locks and many have carelessly rolled-up pants. Women have more loosely fitting options rather than the form-fitting ones we have seen from the twins' in the past.
Have a browse through the above gallery to get a look and the Elizabeth and James Spring 2010 lookbook and a taste of the Olsens' ever-evolving style.
Laid Back Couture
The Elizabeth and James Spring 2010 Lookbook Dons a Laissez-Faire Attitude
Trend Themes
1. Laid-back Fashion - Opportunity for brands to explore new styles that allow for more comfort and casualness.
2. Androgynous Clothing - Designers can continue to blur the lines between traditional gendered clothing for more versatile fashion pieces.
3. Loose Fit Style - A trend towards comfortable, relaxed clothing that is perfect for loungewear and everyday wear.
Industry Implications
1. Fashion Retail - Retailers can offer laid-back and comfortable fashion options to cater to consumers who prioritize comfort over formality.
2. Hair and Beauty - Stylists could adapt to the trend by offering services that are catered to long, unkempt hairstyles.
3. Textile Manufacturing - Manufacturers could explore the use of fabrics that emphasize comfort and a relaxed fit, while still maintaining a fashionable appeal.