In Summer 2022, cult-favorite beauty brand NARS launched the decadent Laguna Bronzing Cream, featuring one of its best-selling shades. The clean formula provides individuals with a striking natural finish, with a lightweight cream that glides onto the skin effortlessly.
NARS highlights one of the main ingredients in the Laguna Bronzing Cream. Monoï de Tahiti Oil, which is a lightly scented French Polynesian oil, works to lock moisture in while firming and visibly improving the tone in one's complexion. Like all of NARS products, the brand created this formulation without parabens, formaldehyde, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan.
The Laguna Bronzing Cream comes in five shade variations, in order to suit more skin tones.
Decadent Bronzing Creams
NARS’ Laguna Bronzing Cream Provides Long-Wearing Benefits
Trend Themes
1. Clean Beauty - The growing trend towards natural and eco-friendly products in the beauty industry presents an opportunity for disruptive innovation in developing more sustainable and health-conscious beauty products.
2. Customized Skincare - With the availability of more varied shades in bronzers, this trend can expand into the realm of customized skincare, allowing companies to develop personalized products to meet individual consumers' needs.
3. Multi-purpose Beauty - With the Laguna Bronzing Cream providing a natural finish, multi-purpose beauty products that cover a variety of needs are becoming increasingly popular and present an opportunity for innovation in combination skincare and makeup products that save time and money.
Industry Implications
1. Beauty - The beauty industry can benefit from the growing trend towards natural beauty products that use sustainable, organic ingredients, as well as the trend towards multi-purpose products that offer more than one benefit.
2. Fashion - Beauty innovations often coincide with fashion trends, presenting an opportunity for fashion brands to expand into the beauty industry and collaborate with established beauty brands to create new, innovative products.
3. Technology - New technologies, such as AI and machine learning, are providing opportunities for personalized skincare that can analyze consumer needs and recommend customized beauty products based on skin type, tone, and other factors, creating a more tailored experience for individual consumers.