Champion Athleticwear, the popular American sportswear brand, recently announced that it is now the official apparel partner of the Premier Lacrosse League for the 2021 season. The new partnership will include providing all sideline apparel, collaboration on clothing lines, marketing initiatives, and other creative co-branding opportunities. In addition, the PLL and Champion will also launch new, innovative apparel products designed specifically for the sport of lacrosse.
"Champion has over 100 years of innovating in sports as an authentic American athletic apparel brand, and we are truly excited to bring this rich heritage and contemporary brand to partner with the Premier Lacrosse League to create custom gear for lacrosse players and fans across the country," said Jon Ram, Group President, Global Activewear. "To be able to take inspiration from today’s design and innovation trends and blend them with new technologies in sport apparel for the ultimate lacrosse product for the PLL has been very rewarding. We are proud to partner with the PLL, as the league and its players embody sportsmanship and progressive values."
To kick off the new partnership, Champion will be offering two custom products on Champion.com including the PLL X Champion Reverse Weave Hoodie and the PLL X Champion Reverse Weave Crewneck. The former boasts Champion’s iconic silver-gray with an embroidered PLL left chest logo and printed Champion script sleeve and is priced at $65. The latter features a silver-gray with a PLL logo applique and embroidered Champion script logo, priced at $60. The new products are available to shop via Champion and PLL's platforms.
Lacrosse Sportswear Collaborations
Champion is the Official Apparel Partner of Lacrosse League
Trend Themes
1. Sportswear Collaborations - Collaborating with sports leagues and institutions to create custom gear is a trend that many athletic wear brands are tapping into to expand their market.
2. Custom Apparel Lines - Creating custom apparel lines designed specifically for individual sports is a growing trend among athletic wear brands.
3. Marketing and Co-branding Opportunities - Partnering with sports leagues and institutions to create marketing and co-branding opportunities is a trend that athletic wear brands are taking advantage of.
Industry Implications
1. Athletic Wear - The athletic wear industry is benefitting from partnering with sports leagues and institutions to expand their market and create custom apparel lines.
2. Sporting Goods - Sporting goods companies are increasingly collaborating with sports leagues and institutions to offer custom products designed for specific sports.
3. Professional Sports Leagues - Professional sports leagues are partnering with athletic wear brands to offer fans unique apparel and gear and to create marketing and co-branding opportunities.