The Lacoste x Ricky Regal collection is the first ever lifestyle range by multi-talented musician Bruno Mars. The collaboration is "inspired by a lust for life and an entrepreneurial midas touch," a direct translation of Bruno Mars' personality and signature sense of style.
Fusing elements of sport and luxury, the vintage-inspired collection embodies Lacoste's signature aesthetic -- a blend of comfortable and easy sportswear that is showcased in elevated and timeless silhouettes. The Lacoste x Ricky Regal collection consists of retro tracksuits in a vibrant color scheme and nostalgic fabrics like velour. The range also includes retro outerwear, printed button-down shirts, shorts and more.
The collection's highlight is collaborative logo detailing that spotlights Lacoste's iconic crocodile with the Ricky Regal cursive insignia. Launched on March 5th, the lifestyle range is now available at select store locations and online.
Singer-Designed Lifestyle Apparel
The Lacoste x Ricky Regal Collection is Designed by Bruno Mars
Trend Themes
1. Celebrity-designed Clothing Lines - Opportunity for brands to collaborate with popular musicians and fashion influencers to create signature collections that cater to their devoted fan base.
2. Sport-luxury Fashion - A potential for sportswear and luxury brands to merge and create comfortable yet elevated fashion pieces targeting consumers who seek both style and function in their clothing.
3. Retro-inspired Fashion - A chance for brands to capitalize on the nostalgic trend by creating fashion pieces that incorporate vintage elements while also seamlessly blending with contemporary fashion trends.
Industry Implications
1. Fashion - Innovation opportunities for fashion companies to collaborate with musicians, design clothing that merges different styles, and create a vintage yet timeless look.
2. Sportswear - Opportunities for sportswear companies to introduce stylish designs that feature retro elements, creating a fashion-forward and functional line of clothing.
3. Luxury - Opportunities for luxury brands to collaborate with sportswear companies to create hybrid clothing that infuses athletic performance with high-end fashion to meet the needs of modern consumers.