Iconic brands Lacoste and Disney come together for a collaborative project that celebrates the 90th anniversary of Mickey Mouse and the 85th anniversary of the Lacoste crocodile. The capsule is comprised of clothing selections in men's, women's, and kids' sizes. The main inspirations behind the special collection are the iconic characters of Mickey Mouse and Minnie Mouse as they adorn the clothing, footwear, and leather options through nostalgic designs. Some highlighting details of the range include the use of embroidery, expert pique, and 3D printing to bring modern elements to the retro aesthetics.
The color palette includes hues of heather gray, navy blue, white, light pink, green, and pops of color including bright red and clear blue. The men's apparel centers around Mickey Mouse, the women's around Minnie Mouse, and the children's showcase both the characters. The leather goods include pieces such as tote bags, backpacks, wallets, purses, and pouches. The sneakers round out the entire celebratory capsule -- the shoes are constructed from canvas materials in a sleek white and decorated with the iconic characters.
Nostalgic Celebratory Apparel
Lacoste and Disney Join to Celebrate 90 and 85 Years for Brands
Trend Themes
1. Collaborative Collections - Partnering with other brands or franchises to create celebratory collections inspired by iconic characters or symbols is an opportunity for businesses to boost sales and generate buzz.
2. Nostalgic Designs - Using retro aesthetics and designs on modern apparel, footwear, and accessories is a trend that appeals to consumers who enjoy a touch of nostalgia in their fashion choices.
3. Iconic Character Merchandise - Creating merchandise that features beloved characters or symbols with a modern twist is a trend that has a strong appeal to consumers of all ages and can generate high sales levels.
Industry Implications
1. Fashion - The fashion industry can take advantage of collaborative collections to create new lines that incorporate iconic characters or symbols that appeal to nostalgic consumers and expand their target market.
2. Entertainment - Partnering with fashion brands to create celebratory merchandise is a way for the entertainment industry to reach new audiences and generate additional revenue streams.
3. Retail - Retail businesses can capitalize on the trend of nostalgic designs and iconic character merchandise by offering celebratory collections that satisfy consumer nostalgia and establish the brand as a desirable fashion destination.