The new LA Brewery kombucha packaging has a distinctly apothecary-style aesthetic that helps to transform the product from a simple refreshment into an artisan product with flair.
The bottles have been created in partnership with glass packaging specialist Rawlings as well as manufacturer Beatson Clark, which has resulted in a high-quality final product. The high-quality packaging conveys a premium product and experience to the consumer, while also setting them apart from other drinks on the market with a carbonated profile.
The LA Brewery kombucha packaging was spoken on by brand founder Louise Avery who said, "It’s a higher-end bottle which achieves that mix of being slightly medicinal and also rather grown up. Most standard soft drinks bottles have a long neck, but with this bottle, the short neck takes you into a different space. With the branding, we’ve created something that can sit alongside both soft and alcoholic drinks in the pub and still look comfortable. It’s designed to bridge that gap."
Apothecary-Style Kombucha Packaging
LA Brewery Collaborated with Beatson Clark for New Bottles
Trend Themes
1. Apothecary-style Packaging - Opportunity for other beverage brands to transform their products into artisan offerings with a premium and distinct aesthetic.
2. High-quality Packaging - Potential for manufacturers of other beverages to collaborate with packaging specialists to create premium and differentiated packaging.
3. Distinctive Branded Design - Chance for beverage companies to develop branding that can seamlessly fit in both soft and alcoholic drink spaces, targeting a wider consumer market.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity for packaging manufacturers to cater to the demand for apothecary-style and high-quality packaging in the beverage industry.
2. Craft Beverage - Craft beverage producers can leverage apothecary-style packaging and distinctive branding to position themselves as artisanal and premium offerings in a competitive market.
3. Hospitality and Pubs - Opportunity for pubs and other hospitality establishments to offer a unique experience by providing a range of beverages that come in apothecary-style packaging, bridging the gap between soft and alcoholic drinks.