In an effort to promote its fresh 'Fierce KRM Trainers' to the many Millennial and Generation Z consumers who look up to the Kardashian-associated socialite, a Kylie Jenner PUMA campaign was devised.
Throughout the Kylie Jenner PUMA campaign, she wears the sportswear brand's stylish black and white apparel, as well as a pair of the Fierce KRM Trainers in a deep burgundy hue. Void of laces, the sneakers are easily slipped on and hug the feet comfortably.
This makes them ideal for those looking for a versatile athletic companion, especially considering that the model is relatively low-cost. This is in-part due to the supportive midsole and the flexible outsole, as well as the flexible upper that extends up the ankle.
Reality Star Sneaker Editorials
This Kylie Jenner Puma Campaign Promotes the Fierce KRM Trainer
Trend Themes
1. Millennial and Generation Z Promotion - Promoting products to Millennials and Generation Z through social media influencers such as Kylie Jenner.
2. Laceless Sneakers - Designing athletic shoes that are easily slipped on without laces, like the Fierce KRM Trainers.
3. Low Cost Athletic Shoes - Creating affordable athletic shoes that feature supportive midsoles, flexible outsoles, and flexible uppers.
Industry Implications
1. Athletic Footwear - Designing, manufacturing, and marketing athletic footwear that meets the needs of Millennials and Gen Z.
2. Social Media Advertising - Developing and implementing advertising campaigns on social media platforms to effectively reach younger consumers.
3. Influencer Marketing - Working with social media and celebrity influencers to promote and sell products to younger demographics.