When it comes to alcohol, many vodkas are packaged in fancy glass bottles, but the KRU 82 Vodka chooses environmental health over excessive bling.
If the word Vodka weren't etched onto the KRU 82 Vodka, there would be a good chance most would perceive it to be a high-end water bottle. However, the drink contained inside this stainless steel canteen is in fact alcohol. The bottle is shatterproof, recyclable and reusable for those who take the environment seriously -- the bottle even comes with its own carabiner and strap. As for the taste, the KRU 82 is described as smooth, crisp and clean; excellent adjectives to describe hard liquor.
The KRU 82 Vodka presents unconventional packaging to bring greener alternatives to consumers.
Canteen Booze Bottles
KRU 82 Vodka Presents Eco-Friendly Product Packaging
Trend Themes
1. Eco-friendly Packaging - KRU 82 Vodka presents an eco-friendly alternative to traditional glass bottles, highlighting the trend of sustainable packaging in the alcohol industry.
2. Shatterproof Containers - The use of stainless steel canteens as alcohol bottles by KRU 82 Vodka indicates a trend towards shatterproof containers in the beverage industry, promoting safety and durability.
3. Reusable Packaging - With its recyclable and reusable properties, KRU 82 Vodka taps into the trend of reducing waste and promoting sustainability through reusable packaging solutions.
Industry Implications
1. Alcohol - The KRU 82 Vodka's eco-friendly packaging presents an opportunity for disruptive innovation in the alcohol industry by appealing to environmentally conscious consumers.
2. Sustainable Packaging - The use of shatterproof stainless steel canteens as alcohol bottles by KRU 82 Vodka sparks potential disruptive innovation in the sustainable packaging industry, catering to consumers seeking durable and green alternatives.
3. Beverage - The trend of reusable packaging represented by KRU 82 Vodka's recyclable and reusable bottle provides disruptive innovation opportunities within the beverage industry, targeting consumers who value sustainability and reducing waste.