The latest release from designers -- and couple -- Hugrun Arnadottir and Magni Porsteinsson is the KRONbyKRONKRON Spring/Summer 2012 Collection. The Icelandic brand's newest clothing collection includes pieces that are wearable works of art inspired by summer and its wonders.
Each piece combines different elements -- colors, shapes and patterns -- that somehow find a way to coexist harmoniously together. With vivid patterns and vibrant colors, these pairings are perfect summer party wear, picnic wear or casual work-wear. The collection integrates butterflies, floral patterns and summer-inspired subject matter into its design. The designing duo behind this break-through label joined forces after realizing that the both of them were color-obsessed, creatively charged individuals who possessed a strong aesthetic vision for clothing.
The KRONbyKRONKRON Spring/Summer 2012 Collection represents a series where details such as bows, contrasting materials and frills meet eye-catching vivid hues, making these pieces both elegant and simultaneously adventurous.
Floor-Dwelling Diva Shoots
The KRONbyKRONKRON Spring/Summer 2012 Collection is Vividly Vivacious
Trend Themes
1. Wearable Works of Art - Art-inspired clothing pieces that combine different elements to create harmonious designs offer opportunities for disruptive innovation in the fashion industry.
2. Vivid Patterns and Vibrant Colors - The use of bold patterns and vibrant colors in clothing collections presents opportunities for disruption in the summer fashion market by offering unique and eye-catching designs.
3. Color-obsessed Creatives - The collaboration of color-obsessed and aesthetically visionary designers opens up possibilities for disruptive innovation in the fashion industry through the creation of unique and visually stunning clothing pieces.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation by incorporating art-inspired designs, bold patterns, and vibrant colors into their collections, catering to consumers seeking unique and visually appealing clothing.
2. Textile - The textile industry has the opportunity for disruptive innovation by providing materials that can incorporate vivid patterns, contrasting materials, and frills to complement the vibrant designs in fashion collections.
3. Creative Collaboration - The creative collaboration between designers in the fashion industry allows for disruptive innovation through the exploration and realization of unique aesthetic visions, resulting in the production of innovative and adventurous clothing pieces.