This new Kroger Memorial Day campaign is being run by the retailer ahead of the long weekend to provide shoppers with a variety of suggestions and cost saving options to pick up. The campaign includes Locked In Low prices that are perfect for value-hunting shoppers, while a special event planning menu helps consumers strategize the best option for their budget. Shoppers can choose the Red, White and Blue options, which are priced at $5, $7.50 and $10 per person, respectively, and feature a variety of high-quality private label foods.
Chairman and CEO Rodney McMullen commented on the new Kroger Memorial Day promotions saying, "Kroger is immensely grateful for the courageous men and women who have sacrificed for our nation and all our veterans and active-duty military personnel for their service and bravery. As families come together in tribute on this day of remembrance, we join our customers in honoring our heroes, and we are here to make their gathering extra special with holiday staples that are affordable, fresh and delicious."
Low-Cost Holiday Grocer Campaigns
This Kroger Memorial Day Promotion Offers Enhanced Savings
Trend Themes
1. Locked in Low Prices - The trend of offering Locked In Low prices can disrupt the grocery industry by attracting more value-hunting shoppers.
2. Event Planning Menu - The trend of providing an event planning menu can disrupt the catering industry by helping consumers strategize the best option for their budget.
3. Private Label Foods - The trend of featuring more high-quality private label foods can disrupt the food industry by offering cost-effective options for consumers without compromising on quality.
Industry Implications
1. Grocery Industry - The grocery industry can benefit from the disruptive innovation opportunity of offering Locked In Low prices to attract more value-hunting shoppers.
2. Catering Industry - The catering industry can benefit from the disruptive innovation opportunity of providing an event planning menu to help consumers strategize the best option for their budget.
3. Food Industry - The food industry can benefit from the disruptive innovation opportunity of featuring more high-quality private label foods to offer cost-effective options for consumers without compromising on quality.