This Kristen Stewart fashion campaign features Chanel's latest eyewear range. The advertorial is lensed in black and white and features a mix of summer shades and reading glasses with a luxurious twist.
In this campaign, Kristen channels a film director and poses both in front of and behind the camera's lens. She holds a vintage camera in hand and dons the latest looks from Chanel's artistic eyewear range.
From 70s-themed glasses to classic cat eye frames, Kristen pulls off the French label's entire collection while donning an edgy and short-haired coif. Her look is androgynous and effortlessly cool, fitting with runway fads that are taking the world of high fashion by storm. This Kristen Stewart fashion campaign will appeal to fans of the actress and illustrates Chanel's aim to appeal to a younger demographic.
Celeb Eyewear Marketing
This Kristen Stewart Fashion Ad Features Chanel's New Eyewear Collection
Trend Themes
1. Luxury Eyewear Collection - The trend of high-end eyewear collections that incorporate vintage and classic designs offers opportunities for luxury fashion brands to target younger demographics.
2. Androgynous Fashion - Androgynous fashion campaigns showcasing short haircuts and effortlessly cool looks can disrupt traditional gender-based fashion norms and attract a larger audience.
3. Film Director Fashion - The rise of film director-inspired fashion campaigns offer an opportunity for fashion brands to appeal to customers interested in the film industry and expand their market.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can position themselves in the eyewear industry with bespoke designs that appeal to younger demographics.
2. Gender-neutral Fashion - Fashion retailers can tap into the growing popularity of androgynous fashion and offer diverse styles that challenge traditional gender norms.
3. Film and Entertainment - The film and entertainment industry can partner with fashion brands to develop marketing campaigns that appeal to fans and offer new revenue streams.