Krispy Kreme's solar eclipse doughnut will celebrate the phenomenon in true chocolaty style.
On August 21st, millions are expected to gather to witness the once-in-a-lifetime event which will momentarily darken the skies. To pay homage to this experience, the iconic fast food chain will debut its classic glazed doughnut with a darkened twist. The once light brown dessert will feature a dark chocolate base, with cascading dark chocolate crafted to be reminiscent of the rare scene created by the moon passing the sun.
The limited edition doughnuts will be available throughout the United States for 2 days. The chain described the dessert as more than a fun treat, but a way for everyone to experience the eclipse, whether they're on the path of totality or not. Krispe Kreme is one of the many companies to use to the solar eclipse to advertise their brand.
Solar Eclipse-Themed Doughnuts
Krispe Kreme's Solar Eclipse Treat Puts a Dark Twist on a Classic
Trend Themes
1. Eclipse-themed Food - As companies seek to capitalize on events like solar eclipses, the idea of eclipse-themed foods could become a popular trend.
2. Limited Edition Treats - The success of Krispy Kreme's limited edition eclipse doughnuts highlights the potential for other companies to create buzz with exclusive treats tied to special events.
3. Experiential Marketing - Brands will continue to look for unique ways to create experiences around major events and market their products through association with those experiences.
Industry Implications
1. Fast Food - Fast food chains can look to eclipse-themed food items as a possible way to create buzz and attract customers.
2. Food and Beverage - The idea of creating limited time, special edition treats tied to major events could be a valuable opportunity for companies in the food and beverage industry.
3. Marketing and Advertising - The success of Krispy Kreme's eclipse doughnut is a reminder of the potential for experiential marketing to promote brand recognition and foster customer loyalty.