Weatherproof Spring Lifestyle Apparel

The KRAKATAU Spring/Summer 2021 Capsule is Versatile

The KRAKATAU Spring/Summer 2021 collection prepares for a day to day routine full of weatherized detailing. The seasonal collection features staple silhouettes for a versatile look as the warmer seasons roll around the corner. The Russian fashion label delivers a wide slew of apparel.

This includes faded neon tops, sweaters, jumpsuits, and windbreakers as well. The raincoats boast the waterproof capabilities provided by a biodegradable polyurethane materials. The women's raincoat is offered in a bold red colorway, chosen specifically to show the brand's support and raise awareness around the issues of domestic violence and that they stand with the victims. The label has been recognized as an "Antagonist Survival Kit" ever since it was presented back in 1999 and continues to embody that today.
Trend Themes
1. Weatherproof Apparel - There is an opportunity for utilizing biodegradable materials for weatherproof apparel to be more sustainable.
2. Versatile Silhouettes - There is an opportunity for brands to create multi-functional apparel items to cater to a customer's day-to-day routine.
3. Bold Brand Support - There is an opportunity to create bold colored clothing that stands for a cause and raises awareness for issues that matter.
Industry Implications
1. Fashion Industry - Fashion brands can take inspiration and innovate by making weatherproof clothing more sustainable.
2. Apparel Industry - There is an opportunity for apparel brands to create versatile silhouettes that cater to a customer's daily routine and make a statement.
3. Social Impact Industry - There is an opportunity for social impact brands to utilize clothing as a way to raise awareness for important issues.

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