Flavored Canned Whipped Toppings

Kraft's Whipped Toppings Arrive in 2 New Flavor Profiles

Dessert time just got even sweeter thanks to Kraft's whipped toppings, which released to new flavors that are sure to be fan favorites.

Now, consumers can top their ice cream, cake or pie with whipped cream that arrives in Hershey’s Milk Chocolate and Reese’s Peanut Butter Cup flavorings. Perfect for anyone with a sweet tooth, these canned confections offer a simplified means of satisfying one's sugar craving. Both creamy and full of flavor, these whipped toppings are made with 100 percent real cream and without artificial flavors or high fructose corn syrup.

The Hershey’s Milk Chocolate and Reese’s Peanut Butter Cup products are set for release this October, making for the perfect addition to one's Thanksgiving family gathering.
Trend Themes
1. Flavored Canned Whipped Toppings - Consumers are looking for unique and exciting flavors in their dessert toppings, providing an opportunity for companies to launch new and innovative products in this market.
2. Simplification of Dessert Toppings - Kraft's whipped toppings offer a simple, easy-to-use solution for consumers who want to add a delicious topping to their desserts without the hassle of making it from scratch, providing an opportunity for other companies to release similar products.
3. Real Ingredients in Dessert Toppings - The use of 100 percent real cream and avoidance of artificial flavors or high fructose corn syrup in Kraft's whipped toppings could create a trend of consumers seeking out dessert toppings made with all-natural ingredients.
Industry Implications
1. Food and Beverage - Companies within the food and beverage industry could capitalize on the trend of consumers seeking unique and flavorful dessert toppings by expanding their product lines or innovating new products.
2. Home Appliance - The simplification of dessert toppings could provide opportunities for home appliance companies to create products that make it even easier for consumers to create delicious, homemade desserts.
3. Grocery/retail - The trend of consumers seeking out all-natural ingredients in their food and beverage products could create an opportunity for grocery and retail stores to expand their selection of organic and natural dessert toppings.

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