Kraft Heinz Canada works in collaboration with home decor imprint AnnSandra and home design store Les Ottomans to create the Kraft Dinnerware collection. It is comprised of a dinner bowl, a serving spoon, and a snack bowl. All of these are made with a unique ombre tint, which is done to capture the visual element of the signature cheesy tone of macaroni and cheese. The color selection nods to the paprika and tumeric spices which give the dish its bright shade.
Brian Neumann, the head of brand communications for Kraft Heinz Canada speaks about the design and the memory it evokes. He notes, "the ritual of making KD their own way… often includes eaching for the same dedicated dishware every time they make it. With the Kraft Dinnerware collection, we’re celebrating this unsung part of the ritual, proudly highlighting the cheesy golden hue of our mac and cheese and the reassuring comfort KD has brought fans for over 85 years, because when you love something, it shows!"