Kraft Heinz Canada works in collaboration with home decor imprint AnnSandra and home design store Les Ottomans to create the Kraft Dinnerware collection. It is comprised of a dinner bowl, a serving spoon, and a snack bowl. All of these are made with a unique ombre tint, which is done to capture the visual element of the signature cheesy tone of macaroni and cheese. The color selection nods to the paprika and tumeric spices which give the dish its bright shade.
Brian Neumann, the head of brand communications for Kraft Heinz Canada speaks about the design and the memory it evokes. He notes, "the ritual of making KD their own way… often includes eaching for the same dedicated dishware every time they make it. With the Kraft Dinnerware collection, we’re celebrating this unsung part of the ritual, proudly highlighting the cheesy golden hue of our mac and cheese and the reassuring comfort KD has brought fans for over 85 years, because when you love something, it shows!"
Macaroni-Inspired Tonal Dinnerware
Kraft Heinz Canada Creates the Kraft Dinnerware Collection
Trend Themes
1. Nostalgia-driven Homeware - Nostalgia-driven homeware collections tap into emotional connections with beloved brands, offering unique design elements that resonate with consumers' fond memories.
2. Food-inspired Design Aesthetics - Food-inspired design aesthetics bring culinary color palettes and textures into home decor, creating visually appealing and thematic household items.
3. Collaborative Brand Creations - Collaborative brand creations leverage cross-industry partnerships to innovate new product lines, blending the strengths and influences of each collaborator.
Industry Implications
1. Home Decor - The home decor industry can draw inspiration from beloved food brands to introduce themed collections, appealing to consumers' sense of familiarity and nostalgia.
2. Dinnerware and Tableware - The dinnerware and tableware sector is evolving with creative designs that mimic popular food visuals, enhancing mealtime experiences with aesthetically pleasing pieces.
3. Food and Beverage Branding - Food and beverage branding is extending beyond consumables, creating opportunities for brand extensions into household items that strengthen brand loyalty and customer engagement.