Hilco and Kraft Heinz have teamed up to release a new candy line, 'Kool-Aid brand Fruit Chews.'
Consumers are familiar with the Kool-Aid brand for its fruity juice pouches, flavored drink mixes, and brand mascot -- the notorious Kool-Aid Man. He is easily recognizable with his pitcher-like shape, which contains the flavored beverage and his commercials in which he breaks through walls and announces his catchphrase, "Oh, yeah!"
The chewy candy comes in three of the most popular Kool-Aid flavors: Tropical Punch, Cherry, and Grape. The sweets are individually wrapped rounds with a picture of the Kool-Aid Man depicted on each of them.
According to C-Store Decisions, each bright blue Kool-Aid brand Fruit Chew "Good Bag holds 1.76-ounces of candy… [and] the suggested retail price is $1.49."
Iconic Juice-Inspired Candies
Hilco and Kraft Heinz Release Kool-Aid Fruity Chews
Trend Themes
1. Juice-inspired Candies - There is an opportunity for candy companies to collaborate with juice companies to create a hybrid product that combines juice flavors into candies.
2. Brand Collaboration Candies - Companies can collaborate to produce candy products, leveraging the popularity of a well-known brand to create a new line of sweet treats.
3. Branded Snacks - There is a growing trend of food companies branching out into other snack-related areas and making their brand relevant in unexpected ways.
Industry Implications
1. Candy Industry - The candy industry can capitalize on the popularity of recognizable brands and come up with new products that attract the public's attention.
2. Beverage Industry - The beverage industry can expand to candy products and offer hybrid items to appeal to a wider audience.
3. Food Industry - The food industry, particularly the snack industry, can branch out to produce branded items that lend an easy association to the product, while keeping their brand on top-of-mind.