Prompt Design from Thailand has designed an artistic and innovative shopping bag for Kokoa Hut that encourages customer interaction.
Each Kokoa Hut shopping bag is created with little square boxes that can be flipped up to create an image. By allowing the customer to essentially interact and play with his or her shopping bag, Kokoa now has a unique branding technique that could boost customer experience.
Check out the gallery to see some of the images customers can create with the Kokoa Hut shopping bag.
Interactive Shopping Bags
The Kokoa Hut Bag Makes Shopping a Personalized Experience
Trend Themes
1. Interactive Retail Packaging - Designing interactive packaging to improve the overall shopping experience presents an opportunity for innovation in packaging design.
2. Personalized Branding Techniques - Creating personalized branding techniques using interactive designs presents an opportunity for innovation in branding strategies.
3. Interactive Marketing Materials - Developing interactive marketing materials, such as bags, presents an opportunity for creative innovation in marketing strategies.
Industry Implications
1. Retail Industry - The retail industry can utilize interactive packaging to create a more engaging shopping experience for their customers.
2. Advertising Industry - The advertising industry can utilize interactive marketing materials to break through the clutter and reach consumers in a new and exciting way.
3. Packaging Industry - The packaging industry can innovate and create new interactive designs that can revolutionize the way products are packaged, marketed, and sold.