The Koia Nutrition Shakes are a new series of protein drinks crafted with taste, convenience and nutrition in mind to help support the preferences of today's modern consumer.
The drinks are crafted with a creamy almond milk base to start and boast 20-grams of the brand's proprietary plant-based brown rice, pea and chickpea proteins that features all nine essential amino acids. The drink comes in three flavors including Cacao Bean, Vanilla Bean and Chocolate Banana, which each come in shelf-stable cartons and boast a total of 21 vitamins and minerals in each serving. The beverages are also low in sugar and have six-grams of fiber for added digestion support. The drinks are exclusively available for consumers to purchase on Amazon.
CEO Chris Hunter spoke on the Koia Nutrition Shakes saying, "Our community challenged us to offer new ways to incorporate Koia into their lives without sacrificing what they know and love, and we’re confident we’re delivering in spades with the Nutrition Shakes. Following our initial Amazon test, Koia has been searched upwards of 6,000 times per month, and in a recent survey, Amazon ranked #2 in top-requested retailers amongst our existing fan base. We also learned that half of our consumers purchase more than four Koias at a time, but they would prefer to purchase between 8-12 shakes if given the choice. Those invaluable insights, along with in-house R&D, fueled decisions with this line and we can’t wait to hear what consumers think of them."
Plant-Based Shelf-Stable Protein Drinks
Koia Nutrition Shakes are Exclusively Available on Amazon
Trend Themes
1. Plant-based Protein Innovations - The rise of proprietary plant-based protein blends with complete amino acid profiles showcases a shift towards more nutritionally comprehensive plant-based options.
2. Shelf-stable Beverages - An increasing demand for shelf-stable, nutrient-dense beverages is transforming the convenience-driven nutrition market.
3. E-commerce Exclusivity - Brands leveraging exclusive partnerships with major online retailers like Amazon highlight the growing importance of streamlined direct-to-consumer sales channels.
Industry Implications
1. Nutritional Supplements - The integration of plant-based proteins with complete nutrition in convenient formats is revolutionizing the market for dietary supplements.
2. Functional Beverages - Innovative functional drinks that offer enhanced digestion support and essential nutrients are gaining traction among health-conscious consumers.
3. E-commerce Food & Beverage - The exclusivity of new product launches through major e-commerce platforms represents a significant shift in how food and beverage products reach consumers.