Artist Ko Yang designed this milk carton to change colors over time. That way, if it’s old, it should reveal its non-freshness without a sniff test. The box changes from all white to all cheese. Cheese, in this case, is a color represented by some kind of nasty looking orange splotches.
If it looks like cheese, you probably shouldn’t drink it. Ko Yang has a good idea here for consumers, although sellers might not be so quick to jump at this idea.
Freshness Revealing Packages
Ko Yang Warns of Expiry With Changing Colors
Trend Themes
1. Freshness Detection Packaging - Artificial Intelligence-powered freshness detection technology in packaging can help consumers and sellers know the expiry dates of the products without opening the package.
2. Smart Color-changing Packaging - Packaging that changes color over time can alert consumers to the freshness of the product and encourage them to consume it within the recommended time period.
3. Sustainability-oriented Packaging - Sustainable packaging materials and designs that extend the shelf life of goods can reduce food waste and support environmentally-conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from the adoption of freshness detection packaging to reduce spoilage and enhance customer experience.
2. Retail - Retailers can leverage smart color-changing packaging to differentiate their products and attract customers who value freshness and quality.
3. Packaging and Labeling - The packaging and labeling industry can explore sustainable and cost-effective designs that improve the shelf life of goods and reduce environmental impact.