To coincide with World Diabetes Day 2023, P&G Health created the #KnowtheSigns campaign to help consumers and health professionals better understand the connection between diabetes, pre-diabetes, Peripheral Neuropathy (PN) and Vitamin B deficiency.
"An estimated one in two diabetics and one in 10 pre-diabetics are estimated to suffer from Peripheral Neuropathy," says Aalok Agrawal, Senior Vice-President, P&G Health (Asia Pacific, India, Middle East & Africa,) "A key barrier we have recognized is that pre-diabetic and diabetic patients are often unaware of their symptoms, which leads to delay in seeking treatment, and a resultant impact on quality of life."
The #KnowtheSigns campaign leverages artificial intelligence to make the invisible condition of PN and Vitamin B deficiency visible, as well as more relatable to the average consumer. The campaign includes a 'See what they feel' Photo Exhibit, as well as a simulated 'Touch Room.'
AI-Based Experiential Campaigns
#KnowtheSigns Uses AI to Raise Awareness on World Diabetes Day
Trend Themes
1. AI-based Experiential Campaigns - Leveraging artificial intelligence to make invisible conditions visible and relatable to consumers.
2. Raising Awareness - Using AI to educate consumers and health professionals on the connection between diabetes, pre-diabetes, PN, and Vitamin B deficiency.
3. Engaging Experiences - Creating interactive exhibits and simulated rooms to provide experiential learning opportunities.
Industry Implications
1. Healthcare - Applying AI technology to educate and raise awareness about medical conditions.
2. Marketing - Utilizing experiential campaigns to engage consumers and increase brand awareness.
3. Technology - Developing innovative AI applications to enhance consumer understanding and experiences.