In the midst of an era where wearable technology seems to thrive, German beer manufacturer Budweiser has created a Twitter-powered knitting machine just in time for the sweater season.
'Knitbot' was created by Budweiser to discourage drunk driving and instead campaign to encourage people to appoint designated drivers over the holidays. The machine is a response to the Twitter hashtag #jumpers4des and is linked to the production of the festive sweaters. The more mentions the hashtag gets, the more sweaters the machine creates. The knitted sweaters will feature snowflakes and the traditional Budweiser Clydesdale horses.
"We wanted to promote and celebrate the important role that designated drivers play in a fun and engaging way, with our own take on the festive knitwear trend. We believe this process of knitting by the power of tweets is the first of its kind, and the end result with our Knitbot machine is something quite spectacular," says marketing manager, Jennifer Anton of Budweiser UK.
Social Media Knitting Machines
Knitbot Will Make Sweaters for You as Long as You Keep Tweeting
Trend Themes
1. Twitter-powered Knitting Machines - The integration of Twitter in knitting machines creates an opportunity for a more interactive and engaging production process.
2. Wearable Technology Campaigns - The use of wearable technology in marketing campaigns provides a unique and innovative way to spread messages.
3. Crowdsourced Knitwear - Knitting machines that respond to public engagement on social media is creating new possibilities for crowdsourced fashion.
Industry Implications
1. Alcohol Industry - The development of innovative marketing campaigns with technology like Twitter-powered knitting machines can create strong brand awareness in the alcohol industry.
2. Fashion Industry - Crowdsourcing designs and production through social media presents new opportunities for engagement in the fashion industry as well as new manufacturing techniques.
3. Technology Industry - The intersection of wearable technology with marketing campaigns points towards exciting opportunities for technology companies looking to integrate their systems with unique use cases.