While knit sneakers are by no means new to the market, as a traditionally performance-focused brand, Under Armour is pushing into the "sneakerhead" market with its Threadborne Shift knit sneaker.
The challenge of making a knit sneaker is having it feel comfortably secure to the foot without being too snug. Under Armour has taken steps to prevent this while maintaining a modern-looking silhouette. The Threadborne Shift is texturally interesting in its composition, mixing faux suede, elastic and knit materials on the upper. The Threadborne upper makes for a breathable but comfortably snug-fitting shoe. Elastic bands lock in the heel and forefoot for flexible support. The colorway of the range is totally monochromatic, giving the overall aesthetic of the shoe a desired streetwear style.
With extra attention and effort paid to the styling of this knit sneaker, Under Armour's latest offering could resonate well with Millennials.
Knit Monochrome Sneakers
These Under Armour Sneakers Offer Maximum Comfort and Style
Trend Themes
1. Knit Sneakers - Under Armour is tapping into the knit sneaker trend with its Threadborne Shift sneaker, offering a modern silhouette and comfort.
2. Streetwear Style - Under Armour's Threadborne Shift sneaker features a monochromatic colorway and modern aesthetic, catering to the streetwear market.
3. Millennial Footwear - Under Armour's Threadborne Shift sneaker is designed with the Millennial consumer in mind, offering comfort and style.
Industry Implications
1. Athletic Footwear - Under Armour's Threadborne Shift sneaker contributes to the innovation in the athletic footwear industry with its knit construction and modern design.
2. Fashion - The monochromatic colorway and streetwear style of Under Armour's Threadborne Shift sneaker make it a disruptive innovation in the fashion industry.
3. Retail - Under Armour's Threadborne Shift sneaker caters to the Millennial market, presenting opportunities for retailers to tap into this consumer segment.