Fashion imprint Klättermusen introduces its latest collection designed for the Spring/Summer 2022 season full of functional apparel made for the outdoors. There is a wide range of technical designs that are ready to combat the terrains of the outdoors.
The Swedish label turns its attention closely to detail, high-quality designs, and durability as well. There are brand signature items making a return including the Asynja Waterproof and the Ansur Organic Windproof looks alongside new items including the Hugin Zip as well as the Grimm pants. Speaking about the new range, CEO Gonz Ferrero Klättermusen states, "At Klättermusen, we’ve always believed that it’s the ones who shout the least that make the biggest changes [...] Since 1974, ‘maximum safety for you, minimum impact on nature’ has been our brand promise and we keep that promise daily."
Adventure-Ready Functional Outerwear
The Klättermusen SS22 Capsule is Designed for Those On the Go
Trend Themes
1. Functional Outdoor Apparel - Opportunity for disruption by incorporating new technological advancements and eco-friendly materials into outdoor apparel designs.
2. Sustainable Fashion - Opportunity for disruption by prioritizing sustainability in the design and production of outdoor apparel, attracting environmentally conscious consumers.
3. Minimalist Design - Opportunity for disruption by embracing minimalist design principles and aesthetics in outdoor apparel for a sleek and contemporary look.
Industry Implications
1. Outdoor Apparel Industry - Manufacturers of outdoor apparel should focus on incorporating new technologies and materials into their products to improve functionality and sustainability, while maintaining durability.
2. Eco-friendly Fashion Industry - Eco-friendly fashion retailers should expand their offerings to include outdoor apparel that prioritizes sustainable design and materials.
3. Athletic Apparel Industry - Athletic apparel brands can tap into the outdoor apparel market by designing functional, durable, and stylish pieces that can be worn for outdoor activities as well as in the gym.