adidas Originals introduces an archival design as the latest silhouette to join the City Series -- the Köln sneaker is resurrected for the occasion. The shoe was originally launched in 1979 and was on the market until 1984 at the time. It is made from a dark navy blue suede material across the upper and further accented with hits of red and white.
The colors offer a stark contrast and it can be found on the heel tab and in the form of the Three Stripe branding. It sits on top of a full length foundation of a gum sole unit. To finish off the sneaker's design is the signature City Series gold foil branding detail, which celebrates the German city it shares its namesake with.
Archival Suede Practical Sneakers
adidas Resurrects the Köln Sneaker Model from Archives
Trend Themes
1. Archival Designs - The revival of archival designs presents opportunities for brands to tap into nostalgia and attract consumers seeking unique and retro-inspired products.
2. City Series Sneakers - The introduction of sneakers inspired by iconic city series collections allows brands to capitalize on regional pride and cater to consumers who appreciate localized designs.
3. Gum Sole Units - The utilization of gum sole units in shoe designs offers a distinct aesthetic and opens up possibilities for brands to create footwear that stands out with its textured and durable soles.
Industry Implications
1. Footwear - The footwear industry can benefit from the resurgence in archival designs and city series sneakers by offering consumers a wide range of unique and nostalgic options.
2. Fashion Retail - Fashion retailers have the opportunity to capitalize on the popularity of archival designs and city series sneakers by curating specialized collections that cater to consumers' desire for exclusive and limited-edition products.
3. Sportswear - Sportswear brands can leverage gum sole units to create sneakers that not only provide performance capabilities but also offer a visually distinct and fashionable element for athletes and fashion-conscious consumers.