The KitKat Senses box has been created by the chocolate brand as a way for consumers to try the new flavors and share with friends or family. Packed with 20 individually wrapped treats, the box contains three flavors of KitKat including 'Hazelnut,' 'Salted Caramel' and 'Double Chocolate.' The box itself is capable of being transformed into a sharing platter that makes it easy to share them with others or for placement at a party.
The KitKat Senses box is positioned as being ideal for sharing, but also highly suitable for gift giving to make it appealing to consumers of all kinds for a variety of different occasions. The boxes are set to start retailing at the end of the month at stores in the UK.
Sharing-Focused Chocolate Branding
The KitKat Senses Box Contains 20 Wrapped Treats to Share
Trend Themes
1. Sharing-focused Chocolate Branding - Creating chocolate products that are specifically designed for sharing can tap into the growing trend of communal snacking.
2. Variety of Flavors in Packaging - Offering a range of flavors in a single package allows consumers to try new tastes and encourages social sharing.
3. Transformable Packaging Design - Designing packaging that can be repurposed as a serving platter adds value and convenience for social occasions.
Industry Implications
1. Food and Beverage - Creating sharing-focused chocolate products presents a disruptive opportunity to tap into the growing communal snacking trend.
2. Gift and Souvenir - Positioning the KitKat Senses box as suitable for gift giving opens up opportunities for brand expansion in the gift and souvenir industry.
3. Packaging Design - Developing transformable packaging designs can contribute to a disruptive innovation opportunity in the packaging industry, offering added functionality and value to consumers.