The KitKat Chocolatory Sublime Volcanic chocolate bars have been unveiled by the brand for the Australian market to offer consumers a limited-edition indulgence that is achieved using rare ingredients. The chocolate is made with cocoa sourced from three volcanic islands in Papua New Guinea, Vanuatu and the Philippines, which enables each one maintain a distinct flavor profile. This includes a fresh, fruity flavor for Papua New Guinea option, while the Philippines and Vanuatu varieties are characterized by their spicy and aromatic, and earthy and bitter flavors, respectively.
Head of Marketing Confectionery at Nestlé Joyce Tan spoke on the new products saying, "We are proud to be continuously moving the dial in terms of chocolate innovation. In the past twelve months alone, we’ve seen a nine per cent growth in dark chocolate across the category, so we know the launch of KitKat Chocolatory Sublime Volcanic will entice and excite chocolate lovers nationwide."
Volcanic Cocoa Chocolate Bars
The KitKat Chocolatory Sublime Volcanic is Limited-Edition
Trend Themes
1. Volcanic Cocoa - Exploring the use of cocoa sourced from volcanic islands to create unique flavor profiles in chocolate bars.
2. Limited-edition Indulgence - Creating a sense of exclusivity and urgency by offering limited-edition chocolate bars made with rare ingredients.
3. Chocolate Innovation - Continuously pushing the boundaries of chocolate flavors and experiences through innovative product launches.
Industry Implications
1. Food and Beverage - Opportunities for incorporating unique and rare ingredients, such as volcanic cocoa, in chocolate and confectionery products.
2. Hospitality - Collaborations with luxury hotels and resorts to create exclusive chocolate offerings using volcanic cocoa and other premium ingredients.
3. Tourism - Promoting chocolate tours and experiences that highlight the use of volcanic cocoa as a unique selling point for destinations.