KitchenAid’s stand mixer appliances are offered in a wide range of colored designs that have the potential to blend in or stand out and make a statement in the kitchen. To promote the many personalized options available from KitchenAid, Zulu Alpha Kilo created a fun, location-specific billboard campaign for the brand’s colorful mixers.
In Toronto, the home of the CN Tower, Zulu Alpha Kilo set up a KitchenAid billboard with a camera and technology capable of detecting the colors that light up the Canadian landmark at night. An algorithm uses this data to get the billboard to match the colors of the illuminated tower, expressing how the appliances can be right at home in any setting.
Light-Up Landmark Ads
KitchenAid’s Stand Mixer Billboards Changed Color to Match the CN Tower
Trend Themes
1. Personalized Billboard Campaigns - Using location-specific billboards that change colors based on local landmarks can create an engaging and personalized advertising experience.
2. Color-matching Technology - Developing technology that can detect and replicate the colors of specific landmarks or objects opens up opportunities for customized and interactive advertising.
3. Blending in or Standing Out - Products with customizable design options that allow consumers to either blend in or make a statement can cater to individual preferences and style.
Industry Implications
1. Advertising and Marketing - The advertising industry can explore innovative ways to personalize and enhance the outdoor advertising experience for brands and consumers.
2. Consumer Appliances - Appliance companies can leverage color-matching technology to create unique and visually appealing products that can seamlessly integrate into any environment.
3. Technology and Software - Developing advanced algorithms and camera technology that can analyze and reproduce colors opens up opportunities for disruptive innovation in various industries, including advertising and design.