While Valentine's Day may seem like its a long way away, Hershey's is clearly thinking ahead with the debut of its new Red Velvet Kit Kat Minis. Made to taste just like red velvet cake and divided into tiny, snack-sized pieces, the mini chocolate bars are a perfect gift for the chocoholic in your life.
The special new treats consist of the classic Kit Kat wafers layered with a thin, creme filling and wrapped in a white chocolate coating. The white confectionary exterior is meant to resemble the modern cream cheese frosting finish or the more traditional butter roux frosting used on red velvet cakes. While the Kit Kat icing may not have the same tang as real cream cheese frosting, it does feature vanilla undertones that give it an authentic icing taste.
For those who don't have time to bake an entire cake for Valentine's Day, the Red Velvet Kit Kat Minis are a perfect alternative.
Cake-Flavored Chocolate Bars
Hershey's Kit Kat Minis Now Come in a Decadent Red Velvet Flavor
Trend Themes
1. Cake-flavored Chocolate Snacks - The trend of adding the flavor of baked goods to classic candy bars presents opportunities to tap into the market of sweet-toothed consumers who crave novel and indulgent flavors.
2. Miniature Chocolate Treats - As consumers increasingly choose snack-sized portions, downsizing classic candy bars such as Hershey's Kit Kats can create novel product forms.
3. Holiday Season Confectioneries - Capitalizing on the increasingly popular practice of giving chocolate gifts during holidays like Valentine's day creates opportunities to market novel and fast-consumable treats like Hershey's new Red Velvet miniatures.
Industry Implications
1. Confectionery Industry - The confectionery industry's financial opportunities hinge on their ability to create innovative candy flavors that appeal to customers' ever-changing tastes and preferences.
2. Seasonal Gift-giving Industry - Candies like Hershey's new Red Velvet Kit Kat Minis can generate novelty-seeking giftees' interest and enhance revenue streams during holidays that are centered around chocolate gifts.
3. Food Technology Industry - Incorporating novel flavors like that of Red Velvet Cake to classic chocolate bars offers opportunities for the creation of unique products that add value to existing product lines.