General Mills is making breakfast just a little bit more exciting with the launch of its new Kit Kat Cereal and new Spider-Verse Cereal.
Both of the new breakfast cereals will launch in May of 2023 and are geared more toward young kids – especially those that love superheroes. The new Kit Kat Cereal is designed for chocolate lovers and features "the delicious combination of milk chocolate and wafer taste, in a crunchy cereal." The brand also notes that the cereal pieces are made from whole grains and are flavored with sustainably sourced cocoa.
On the other hand, the new Spider-Verse Cereal that features Spider-Man-themed cereal pieces in a "spiderberry" flavor. The cereal also contains tiny marshmallows that look like the superhero’s mask.
Both of the new cereals can be found at retailers nationwide.
Chocolate Bar-Inspired Cereals
General Mills Just Added a New Chocolate Kit Kat Cereal
Trend Themes
1. Chocolate-inspired Cereals - General Mills introduces chocolate-inspired cereals as a new option for young chocolate lovers, representing an opportunity for companies to innovate in the breakfast cereal market with unique and indulgent flavor combinations.
2. Superhero-themed Cereals - General Mills launches superhero-themed cereals aimed at young kids, pointing to a potential trend of targeting niche age groups and interests with branded food products for greater appeal.
3. Sustainable Sourcing - General Mills highlights sustainable sourcing practices in its new Kit-Kat cereal, indicating an emerging trend in promoting socially and environmentally conscious products within the breakfast cereal industry.
Industry Implications
1. Cereal Industry - The introduction of new cereal flavors with creative and popular brands such as Kit-Kat and Spider-Man by General Mills showcases the potential for innovation in the breakfast cereal industry, opening doors for other brands to create new flavors and unique packaging.
2. Children's Food Industry - The superhero-themed cereals geared toward young kids demonstrate the need for children’s food products that incorporate desirable marketing and branding, opening opportunities for other brands to develop similarly themed products to appeal to children.
3. Sustainable Food Industry - General Mills' emphasis on using sustainably sourced cocoa in its Kit Kat cereal suggests an increased focus on environmentally responsible practices within the food industry and a potential for other brands to promote their socially conscious practices.