This Kit-Kat campaign brings a whole new twist to the famous "Have a break, have a Kit-Kat" slogan.
The print ads shows people that annoy you (wife, boss, and bully) being broken in half the same way you break your Kit-Kat bars. The message is that whenever you feel angry, depressed, or annoyed treat yourself to a Kit-Kat break and visulaize your enemies being broken as you savor the tasty chocolate.
The campaign was created by JWT Advertising Agency, Hong Kong. Executive Creative Director: Steven Lee. Creative Directors: Neil Leslie, Gerard Or. Art Directors: Thomas Chung, Frankin Chan. Copywriter: Robert Chen. Photographer: Franklin Lau. Retoucher: In-Between.
Tension-Breaking Chocolate
KitKat Break Your Enemies Campaign
Trend Themes
1. Anti-stress Snacks - There is an opportunity to create anti-stress snacks that help people relieve tension and relax.
2. Interactive Advertising - There is an opportunity to create interactive advertising campaigns that engage consumers in a unique way.
3. Personalized Marketing - There is an opportunity to create personalized marketing campaigns that target specific consumer needs or emotions.
Industry Implications
1. Food and Beverage - There is an opportunity for the food and beverage industry to create snacks that serve a functional purpose, such as stress relief.
2. Advertising - There is an opportunity for the advertising industry to experiment with more interactive and unique campaigns that capture consumers' attention.
3. Marketing - There is an opportunity for the marketing industry to create personalized campaigns that resonate with consumers on an emotional level.