The cocktail and cider markets are seeing a distinct surge in popularity as consumers seek out alternative beverages than beer when it comes to libations, which is what brings us to the Kinky Cocktails Summer lineup. The new collection of flavors are distinctly positioned as being ideal for enjoyment in the summertime with friends and will appeal to both female and male consumers with the distinct tastes used.
The Kinky Cocktails Summer lineup includes the Lemon & Mandarin Orange and Coconut, Lime & Pineapple flavors, which are both satisfying and refreshing. The cocktails are bottled in clear vessels in order to convey the refreshing nature of the libation and enhance the light composition of the drink that will help draw shoppers to it.
Prepackaged Summer-Themed Cocktails
The Kinky Cocktails Summer Lineup is Distinctly Flavorful
Trend Themes
1. Surge in Alternative Beverages - Opportunity to develop and market unique and flavorful non-beer libations in response to growing consumer demand.
2. Distinct Summer-themed Flavors - Chance to create and promote seasonal cocktail collections that are specifically designed for summer enjoyment.
3. Packaging as a Visual Cue - Potential to use clear and visually appealing packaging to communicate the refreshing and light qualities of the drink.
Industry Implications
1. Cocktail Industry - Innovation opportunities to create unique and refreshing cocktail flavors for summer consumption.
2. Cider Market - Disruptive ideas for developing alternative cider products that cater to consumers seeking flavorful and refreshing options.
3. Beverage Packaging - Opportunity to design visually appealing packaging that effectively conveys the qualities and theme of the drink to attract consumers.