The Burger King Japan King's Toybox is a new offering from the QSR brand perfect for patrons with a royal level of hunger to satiate. The meal is served in a bucket that comes with four medium orders of fries (around two pounds) along with eight Cheese Bites, 16 chicken nuggets and seven onion rings. The meal is thus great for those with serious hunger or as an option for groups to share given its mass amount of food.
The Burger King Japan King's Toybox also comes with a medium drink and is priced at 1,980 yen, which is reported to be about 25% lower than if the various items in the meal were purchased a la carte. The meal is only around for a limited time.
Royally Satisfying QSR Meals
The Burger King Japan King's Toybox is Packed with Food
Trend Themes
1. Meal Bundle Offerings - Offering discounted meal bundles with various food items is becoming a popular trend in the QSR industry.
2. Family-style Meals - Providing large meals for groups or families to share is becoming a popular trend in the QSR industry.
3. Discounted Combo Meals - Combining different food items into a bundle and offering them at a discounted price is becoming a popular trend in the QSR industry.
Industry Implications
1. Quick-service Restaurants (QSR) - QSRs can benefit from offering discounted meal bundles to customers, particularly during times when people are looking for more economical meal options.
2. Food Delivery - Food delivery companies can partner with QSRs to offer discounted meal bundles to customers who order for delivery.
3. Grocery/retail - Grocery stores and retail outlets can offer meal bundles that include items like burgers, fries, and chicken nuggets to customers who are looking for quick and convenient meal options.