Sprite and LeBron James collaborated to produce this one-of-a-kind soft drink mix called 'King James.' The flavor-packed Sprite beverage will combine the fruitiness of cherry and orange into one delightfully refreshing soda.
The package will also be a recreation of Sprite's original design. The traditional light green bottle will remain as such but the wrap-around label will be an eye-catching crimson red color. The label will also feature LeBron's initials in the background. However, the best aspect of the label can be seen with the use of a crown sitting atop the soda's name LeBron's Mix. The crown reflects the basketball star's nickname -- King James.
The new Sprite flavor will be available in both bottled and canned forms. LeBron says the collaboration was "all about showing gratitude to my fans by sharing one of my personal favorites — Sprite with cherry and orange."
Basketball-Inspired Soft Drinks
Sprite & Athlete LeBron James Launched the 'King James' Soft Drink
Trend Themes
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Industry Implications
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