Fun In Motion Toys launched a kinetic building system, TECTI. TECTI allows the consumer to build over 50 kinetic structures by interlocking moveable cubes. TECTI was created by Erik Äberg, an artist from Stockholm, Sweden. He also designs movable sculptures and has performed across Europe, Canada, Japan, and America.
The product is priced at $44.99 and is suitable for children ages 12 and up. It was recently launched and has received several awards, including Toy Insider Spring Best Toy, the Clamour Influencer Choice Favorite 2024, and being a finalist in the Astra Play Awards.
TECTI won the Clamour Influencer Choice Favorite in 2024, which has attracted attention from influencers. This can be used to launch more viral marketing campaigns and gain organic promotion through influencer endorsements, effectively reaching a larger audience.