Kind Snacks launched a campaign for its new 'Mini' snack bar, which has quickly become one of the companies highest selling items. The campaign recently generated one million views in the first week of its launch. The campaign was launched across digital platforms, including on social media, and it highlights the small size of the product that only needs half of the ad space.
As part of the campaign, Kind Snacks created an Augmented reality filter for the Instagram platform. The filter has users catch Mini bars in their mouth before a time limit expires.
The company also utilized a social media influencer, named Colleen Ballinger, how has approximately seven million followers on Instagram.
Half-Sized Snack Campaigns
Kind Snacks Launched a Digital Campaign for Its New 'Mini' Snack Bars
Trend Themes
1. Mini-sized Snacks - Opportunity for snack companies to create and market smaller-sized snack products.
2. Digital Campaigns - Opportunity for companies to launch digital campaigns to promote their products and reach a wider audience.
3. Augmented Reality Filters - Opportunity for companies to utilize augmented reality filters for social media platforms to engage with their audience in a fun and innovative way.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can create and market smaller-sized snack products to cater to on-the-go consumers.
2. Marketing and Advertising - Companies in the marketing and advertising industry can utilize digital platforms to launch effective campaigns that reach a wider audience.
3. Social Media - Opportunity for companies in the social media industry to provide innovative tools such as augmented reality filters to keep users engaged with their platforms.