'Kimchi Kooks' is a Brooklyn-based business that wanted to introduce the neigborhood to authentic Korean cuisine. Kimchi, the iconic dish became the basis for a modern and healthy approach to the traditional fermented cabbage delicacy.
The recipes used by creator Kate Kook are inspired by her grandfather's traditional recipes. In putting a New York twist on her grandfather's dish, Kook began using local, seasonal ingredients that typically aren't found in Kimchi. This melding of old and new styles resulted in a now flourishing business. Kimchi Kooks offers a variety of flavors, including Kate's grandfather's 'Classic Kimchi,' 'Kimchi'd Kale,' and 'Kimchi'd Cabbage and Beets.'
The sleek packaging also reflects Kook's theme of modernized tradition with brown hanji, a type of Korean paper.
Remixed Korean Delicacies
'Kimchi Kooks' Puts a Modern Spin on a Traditional Dish
Trend Themes
1. Modernized Tradition - Incorporating new and innovative ingredients and flavors into traditional dishes for a contemporary twist.
2. Local and Seasonal - Using locally sourced, seasonal ingredients to create unique and flavorful variations of traditional dishes.
3. Creative Packaging - Designing sleek and modern packaging that reflects the innovative approach to traditional food.
Industry Implications
1. Food and Beverage - Opportunity for food businesses to explore and create modernized versions of traditional dishes using unique ingredients and flavors.
2. Culinary Tourism - Potential for tourism industry to promote and showcase local and seasonal food experiences that put a modern twist on traditional cuisine.
3. Packaging and Design - Demand for creative packaging solutions that reflect the modernized tradition and innovation in the food industry.