We've featured a number of androgynous and gender-bending innovations, and this editorial shot by Kim Grisco for the Energy issue (#6) of Chew Magazine is no exception.
Model Garrett Forbes is styled by Marco Marco in a number of different scenes in which he toes the line between genders. Forbes rocks glittery makeup, tight jeans, slicked-back hair, and plenty of jewelry in the Chew Magazine editorial, which you can see in the gallery above.
Implications - Incorporating a certain shock factor into advertising techniques, branding, or products, is a move that many businesses will benefit from. Using controversial imagery is a great way for companies to attract attention from consumers and competing companies who will then strive to achieve a similar attention-grabbing effect.
Glittery Androgynous Editorials
Kim Grisco's Shoot for Chew Magazine Toes the Gender Line
Trend Themes
1. Androgynous Fashion - The rise of androgynous fashion is creating new opportunities for brands to challenge traditional gender norms and appeal to a wider audience.
2. Gender-bending Marketing - Gender-bending marketing campaigns are disrupting traditional advertising strategies and allowing businesses to tap into new markets.
3. Controversial Imagery - Using controversial imagery in advertising and branding can help businesses generate attention and stand out from competitors.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can capitalize on the growing demand for androgynous fashion, offering gender-neutral clothing lines and styling services.
2. Advertising and Marketing - The advertising and marketing industry can embrace gender-bending marketing campaigns to create buzz and connect with diverse audiences.
3. Media and Entertainment - The media and entertainment industry can push boundaries by incorporating controversial imagery and content, captivating audiences and driving engagement.