Philips has released a high-tech kids' toothbrush that is designed to use the latest smart technology to both train children to become more adept at brushing their teeth, whilst having fun at the same time.
The Philips Sonicare For Kids Ice Age: Collision Course toothbrush comes equipped with two distinct training features -- the first is the KidTimer component, which trains children to brush for the dentist-recommended duration of two minutes and the second is KidPacer, which prompts children when it's time to switch their attention to a different area of their mouth. The brush can also be used with an engaging and informative companion smartphone app.
This kids' toothbrush captures kids' attentions by virtue of its array of sticker designs featuring characters from the Ice Age: Collision Course movie. It's a great example of canny co-branding allied with smart technology.
Franchise-Themed Toothbrushes
This Kids' Toothbrush Offers High-Tech Training Features
Trend Themes
1. High-tech Toothbrushes - The development and application of smart technology in toothbrushes offer opportunities for improved dental hygiene and engagement for children.
2. Interactive Oral Care - Toothbrushes that incorporate companion smartphone apps provide an interactive and informative experience for children, enhancing their oral care routine.
3. Character-based Toothbrushes - Branding toothbrushes with popular characters from movies or franchises can capture kids' attention and make brushing more enjoyable.
Industry Implications
1. Dental Hygiene - The dental hygiene industry can embrace the development of high-tech toothbrushes to offer more effective and engaging solutions for oral care.
2. Smart Technology - The smart technology industry can explore the integration of interactive features in toothbrushes to expand their application beyond traditional functions.
3. Branding and Licensing - The branding and licensing industry can collaborate with oral care companies to create character-based toothbrushes that appeal to children and generate brand recognition.