The Apivita Babies & Kids line is characterized by its charming kids cosmetics packaging designs. The packaging for the youthful line features a selection of five characters by artist Carmen García Bartolomé. The five characters are brought to life in bright colors that mirror the bright shades of the all-natural ingredients.
The Greek line was given a vibrant range of kids cosmetics packaging by creative communications firm DKD Studio, who won a series of awards for this design series.
Anyone with kids knows that bath time and morning preparations aren't exactly a hit with the young ones. In creating products that appeal directly to children, brands like Apivita can assert themselves as a kid-friendly option, similar to how L'oreal marketed its 'No More Tears' baby shampoo.
Watercolor Cosmetics Packaging
These Kids Cosmetics Packaging Designs Are Playful and Cartoonish
Trend Themes
1. Kids Cosmetics Packaging - Brands targeting kids can improve their market share by creating products with charming kids cosmetics packaging designs.
2. All-natural Cosmetics - Using packaging designs that reflect the all-natural ingredients can help brands appeal to consumers who are looking for eco-friendly and organic products.
3. Cartoonish Packaging - Emulating the playful and cartoonish kids cosmetics packaging designs can attract young consumers and establish a fun and friendly brand image.
Industry Implications
1. Cosmetics Industry - Brands in the cosmetics industry can differentiate themselves and appeal to a wider audience by incorporating charming and playful kids cosmetics packaging designs.
2. Children's Products Industry - The children's products industry can adopt the fun and colorful packaging designs to make their products more attractive to young consumers.
3. Design Industry - The design industry can explore new creative directions by developing kids cosmetics packaging with fresh and lively designs.