Kidly, the online kidswear brand, is marking its foray into sustainability with the launch of its debut eco-denim collection. Tailored for newborns through early school years, this collection falls under the Kidly label, the brand's in-house design initiative. Crafted from low-impact, mid-weight, super-soft cotton denim, the denim ensures comfort, ample growing room, and play suitability.
The new Kidly collection is certified Low Impact under EMI (Environmental Impact Measurement) benchmarking and aligns with the brand's eco-conscious ethos. This certification reflects the collection's reduced water usage, lower energy consumption, fewer chemicals, and sustainably sourced cotton.
"The new denim collection offers Kidly customers a brand new category to shop and builds upon the success of previous Kidly Label collections," said Kidly representatives.
Sustainable Kids Apparel
Kidly Debuts a New Eco Denim Collection for Toddlers and School-Age Kids
Trend Themes
1. Eco-friendly Apparel - The launch of Kidly's eco-denim collection reflects a growing trend towards sustainable kids apparel.
2. Low-impact Fashion - The Kidly collection's certification as Low Impact highlights the increasing demand for fashion with reduced environmental impact.
3. Ethical Fashion - Kidly's alignment with eco-conscious ethos taps into the trend of consumers seeking ethically-produced clothing for their children.
Industry Implications
1. Sustainable Fashion - Kidly's eco-denim collection falls under the sustainable fashion industry, which offers opportunities for brands to innovate and meet consumer demand for eco-friendly clothing.
2. Children's Apparel - Kidly's debut eco-denim collection caters to the children's apparel industry, showcasing the potential for sustainable and comfortable clothing options for kids.
3. Online Retail - The launch of Kidly's eco-denim collection highlights the potential for online retailers to tap into the growing market of eco-conscious consumers seeking sustainable kids apparel.