Smartphone accessory company X-Doria recently teamed up with an organization called KitFit that focuses on getting and keeping children active. Together, the pair created a KidFit fitness tracker to inspire children ranging from 5 to 13 years old to get their sweat on.
The KidFit activity tracker is designed to look like a waterproof watch that kids can easily put on before enjoying some sort of physical activity. The wristbands are 'slappable' and self-adjusting to any child's wrist size. They come in a wide variety of chromatic colors from hot pink to bright blue. Parents can use their smartphones to set a goal for their child's fitness and check in to see how their child is keeping up. The KitFit wristband tracks the child's progress and displays it on a 'Results Cards' page.
Child Fitness Wristbands
KidFit Designed the X-Doria Watch to Get Kids Excited about Fitness
Trend Themes
1. Kid Fitness Tracking - There are opportunities to create more robust and specialized fitness trackers designed specifically for children to encourage them to develop healthy habits from an early age.
2. Gamification of Fitness - Using game-like experiences to make fitness more fun and engaging for children could create an opportunity to disrupt traditional methods of promoting physical activity for kids.
3. Simplified Wearables for Kids - Creating wearable technology that is self-adjusting and easy to use could be a major selling point for parents who want to encourage their children to be more active.
Industry Implications
1. Fitness - There is an opportunity for fitness companies to develop more kid-friendly programs and equipment that cater to the unique needs and preferences of children.
2. Wearable Technology - Developing wearable devices that are specifically designed for kids could be a lucrative market, as parents become more interested in tracking their children's health and fitness.
3. Mobile App Development - Opportunities to develop mobile apps that gamify fitness and make it more engaging for children could lead to new revenue streams for app developers and tech companies.