Denim label True Religion taps hip-hop dancer, Kida the Great, to work together on a new collection of denim options. The collaboration came into fruition from the idea of spotlighting progressive individuals that play a role in shaping today's culture.
Kida the Great is known for his unique choreography and impressive dance skills, whilst remaining as authentic to himself as possible. The designs result in a unisex range of designs that are relaxed and comfortable. The inspiration stems from his determination to be the best version of himself. The collection features sweat sets, sweat shorts, graphic tees, and more. Kida states that he wants to encourage and inspire others to push their own boundaries to work towards their dreams.
Dancer-Collaborative Denim Designs
True Religion Works with Kida the Great on a New Capsule
Trend Themes
1. Collaborative Fashion Design - Brands can collaborate with celebrities or influencers to create unique clothing collections that appeal to their audience and align with their brand identity.
2. Unisex Fashion - Designing clothing that is gender-neutral can appeal to a wider audience and promote inclusivity and diversity in the fashion industry.
3. Athleisure Wear - Designing comfortable and functional clothing that can be worn for both athletic and casual activities can appeal to consumers looking for versatility in their wardrobe.
Industry Implications
1. Fashion - The fashion industry can collaborate with dancers, as well as other artists and influencers, to create unique and trendy collections that appeal to a larger audience.
2. Athletic Apparel - The athletic apparel industry can design clothing that can be worn for a wide range of activities, from dancing to yoga, that offer both comfort and style.
3. Influencer Marketing - The rise of influencer marketing has created opportunities for brands to collaborate with social media stars, like Kida the Great, to create unique collections that resonate with their followers.