Kickstarter's Quickstarter introduces a new way for ideators to introduce fun, smaller format projects to the crowdfunding platform.
The idea for Quickstarter came from London-based designer Oscar Lhermitte, who takes on big and small projects alike, but finds the small ones to be "inherently beautiful because they are simple and manageable."
Some of the rules for creating a Quickstarter project include short planning times, setting up a campaign for under 20 days and funding goals under $1,000. Creators will be challenged to push their creativity by making the campaign video in a day, only offering rewards to backers under $50 and holding back on placing paid ads on social media. Some of the Quickstarter projects that have already launched include everything from postcards and virtual desktop tools to stickers and webcam covers.
Condensed Crowdfunding Projects
Kickstarter's Quickstarter Highlights Fun Ideas & Experiments
Trend Themes
1. Smaller Format Projects - Emphasizing simplicity and manageability, smaller format projects offer opportunities for quick and creative crowdfunding campaigns.
2. Short Planning Times - By setting up campaigns in under 20 days, creators can capitalize on the sense of urgency and spontaneity that appeals to backers.
3. Low Funding Goals - Setting funding goals under $1,000 allows for smaller-scale projects to gain traction and reach their target audience within a limited timeframe.
Industry Implications
1. Crowdfunding Platforms - Crowdfunding platforms can introduce Quickstarter-like features to cater to creators looking to launch smaller format projects quickly and efficiently.
2. Design and Creative Industries - Designers and creatives can explore the concept of Quickstarter to showcase their simple and manageable ideas, tapping into the appeal of smaller projects.
3. E-commerce and Retail - E-commerce and retail companies can leverage the popularity of smaller format projects and collaborate with creators to offer limited edition products or exclusive rewards.