While customer testimonials and similar strategies have been used in advertising for some time, this KFC tattoo commercial permanently changes the brand loyalty game. In a new video uploaded on the fried chicken chain's YouTube account, they follow a die-hard Double Down fan to get the burger inked on his calf. The tattoo artist also throws in that living in Kentucky, he guesses he has tattoo'd the Colonel's face more than anyone else's.
While the new KFC tattoo recipient acknowledges it will be a funny conversation piece for the rest of time, he also makes the point that "you don't get a tattoo unless it means something." Not a stranger to permanent ink, the man has several other visible tattoos. While we sometimes regret indulging in fast food, hopefully this man won't come to regret this decision.
Colonel Tattoo Commercials
A Forever Fan Gets a KFC Tattoo in the Restaurant's New Advertisement
Trend Themes
1. Customer Testimonial Advertising - Using customer testimonials in advertising can create a strong sense of brand loyalty and engagement.
2. Unique Advertising Strategies - Incorporating unexpected and unconventional advertisement ideas, such as getting a tattoo, can attract attention and generate buzz for a brand.
3. Brand Loyalty Innovation - Creating opportunities for customers to display their loyalty in unique ways, such as getting a brand-related tattoo, can strengthen their connection to the brand.
Industry Implications
1. Fast Food - Fast food chains can explore innovative advertising strategies, like incorporating customer testimonials, to increase brand loyalty and engagement.
2. Tattoo Industry - The tattoo industry can leverage unique advertising concepts, like partnering with brands for tattoo commercials, to attract new customers and generate buzz.
3. Marketing and Advertising - Marketing and advertising agencies can help brands find innovative ways to promote products, such as creating unconventional advertisements like tattoo commercials.