The KFC Australia Pizza Double is a new offering from the brand that will provide patrons with a way to satisfy their craving for fried chicken and pizza at the same time. The hybrid menu item consists of a pair of spicy Zinger chicken filets that are used as the bread for the sandwich, and filled with a pizza sauce, slices of cheese and pepperoni. This creates an unexpected kind of flavor experience that is one part fried chicken and one part pizza to offer a distinctly hybrid take on the two classic foods.
The KFC Australia Pizza Double is being made available across Australia at participating locations at a price point of $8.95AUD and can be purchased either on its own or as part of a meal deal.
Chicken-Based Pizza Sandwiches
The KFC Australia Pizza Double Offers a New Take on a Classic
Trend Themes
1. Hybrid Foods - Disruptive innovation opportunities lie in creating unique, unexpected flavor experiences by combining two or more classic menu items or cuisines.
2. Novelty Menu Items - Innovation opportunities exist in introducing new and unique menu items that capture consumer attention and generate buzz around a brand.
3. Alternative Protein Options - Opportunities exist in exploring different protein options to create unique menu items that cater to different dietary requirements and preferences.
Industry Implications
1. Fast Food - Fast food chains must consistently innovate their menus to keep up with consumer fluctuating tastes and preferences in order to remain competitive.
2. Food & Beverage - The food and beverage industries must stay ahead of the curve in creating new, exciting, and unique taste experiences to keep evolving and remain relevant.
3. Qsrs - Quick Service Restaurants must maintain a balance between their classic menu items and introducing new, innovative offerings to attract and retain customers.