In a collaborative effort, these Kevin Hart Nike sneakers were made to provide consumers with an athletic trainer that works to support the feet in a variety of activities -- whether it be running or working out in the gym.
The shoes are being promoted through actor and comedian Kevin Hart's social media outlets -- the star is Nike's newest spokesmen. In an effort to get his fans more active and promote the Nike Run Club that he is a part of, Hart employed the hashtag '#RunWithHart' to invite people to join him on a short run through Boston on his Twitter account. He continued to promote the brand, as well as the active lifestyle that it coincides with in other American cities as well.
Considering the popularity of the hashtag and the media attention Hart has garnered as a spokesman, the Kevin Hart Nike sneakers, titled the 'Nike Free Train Instinct Hart,' work to further promote the comedian's alliance with the brand.
Comedian-Named Sneakers
The Kevin Hart Nike Shoes are Perfect for Versatile Athletic Training
Trend Themes
1. Celebrity-endorsed Footwear - The success of the Kevin Hart Nike shoes shows an opportunity for more celebrity-endorsed footwear lines to reach a wider audience and promote active lifestyles.
2. Versatile Athletic Shoes - The Kevin Hart Nike shoes showcase the benefit of creating athletic shoes that support a variety of activities, providing an opportunity for further innovation in versatile footwear.
3. Social Media Promotion - The Kevin Hart Nike shoe campaign highlights how effective social media promotion can be in reaching a large and engaged audience for new products and collaborations.
Industry Implications
1. Athletic Footwear - Athletic footwear companies have an opportunity to collaborate with celebrities and create versatile shoes that support a variety of activities for a wider audience.
2. Fitness Wearables - Fitness wearable companies could explore collaborations with athletic footwear companies to create smarter products that track and adjust to different activities and workout styles.
3. Social Media Marketing - There is an opportunity for marketing agencies to specialize in social media promotion and help companies reach wider audiences with effective campaigns like the Kevin Hart Nike shoe campaign.