The new Kettle Chips packaging features new branding and a larger format yet has been released with a deeper purpose in order to offer consumers more product to share. According to Kettle Foods, the new size format comes as a response to consumers in the UK who are choosing nights in with friends and family over dining out as a result of the impending Brexit. The new chip bags feature a centralized logo along with the same color format as the brands previous iterations.
Kettle Foods Marketing Director, Andrew Slamin, spoke on the new launch saying, "[It] represents a fabulous opportunity for retailers to capitalise on the continuing consumer trend towards more premium snacking options, particularly in sharing formats. The big bag format offers premium quality at a lower price per kilo which will be especially attractive to consumers at a time when many other brands are having to increase prices or reduce pack sizes."
Sharing-Friendly Chip Packaging
The New Kettle Chips Big Bags Come as a Response to Brexit
Trend Themes
1. Premium Snacking Options - Opportunity for brands to capitalize on the trend towards more premium snacking options, particularly in sharing formats.
2. Large Format Packaging - Disruptive innovation opportunity for food packaging companies to develop larger format packaging options that cater to the growing demand for sharing with friends and family.
3. Consumer Preference for Nights In - Potential for industries to explore products and services that cater to the consumer trend of choosing nights in with friends and family over dining out.
Industry Implications
1. Food Packaging - Opportunity for food packaging companies to create innovative chip bag designs that offer larger format for sharing.
2. Snack Food - Disruptive innovation opportunity for snack food brands to create new premium snacking options in larger sharing formats.
3. Entertainment and Home Dining - Potential for entertainment and home dining industries to provide products and services that cater to the consumer preference for nights in with friends and family.