'Simply Good Foods' is a large retailer of snacks geared toward different health and wellness goals that have most recently launched a new line that includes keto-friendly chocolate foods. The keto-friendly products are gluten-free and contain no added sugar. These keto-friendly snacks come in the form of 'Caramel Almond Clusters,' 'Peanut Butter Cups,' 'Vanilla Caramel Pretzel Bars,' or 'Chocolate Crème Wafer Crisps,' providing a new variety of flavors for those on the keto diet.
In addition to this, this new lineup includes a variety of chocolate and cake-flavored bars and cookies. The chocolate bars are made with white chocolate and are also gluten-free, while the cookies are made with less than 1 gram of sugar. The bars and cookies have launched under the 'Quest' subsidiary brand, while the keto-friendly snacks have launched under the 'Atkins' subsidiary brand.
Keto-Friendly Chocolate Foods
Simply Good Foods Adds New Lineup of Chocolate Treats
Trend Themes
1. Keto-friendly Snacks - Developing and marketing new lines of keto-friendly snacks can help businesses tap into the growing market of health-conscious consumers looking for delicious and nutritious alternatives to traditional snacks.
2. Gluten-free Chocolate Products - Innovating new gluten-free chocolate products can cater to the increasing demand for healthier and allergy-friendly chocolate options among consumers.
3. Low-sugar Desserts - Manufacturing and marketing low-sugar desserts can seize opportunities in the market for healthier snack options that can satisfy consumers' sweet cravings without the guilt of consuming excess sugar.
Industry Implications
1. Food and Beverage - Businesses can leverage the trends towards healthier snacking and innovating new product lines to expand their food and beverage offerings and cater to the growing demand for wellness-oriented food.
2. Gluten-free Products - The increasing consumer demand for gluten-free products presents an opportunity for industry players to innovate new gluten-free products that cater to consumers' dietary and allergy-related requirements.
3. Confectionery - The shift towards health and wellness-oriented snacking presents a disruptive opportunity for businesses to disrupt the traditional confectionery industry by innovating healthier and more nutritious alternatives to traditional candy and chocolate products.