Kenzo's Fall 2017 Campaign features former SNL cast members Maya Rudolph and Fred Armisen, along with comedians Greta Lee and James Ransone -- marking the first ever high fashion campaign for the comedy actors.
French Luxury fashion brand Kenzo, released the editorial photos to coincide with the feature film staring the comedians directed by Orange is the New Black's Natasha Lyonne, titled "Cabiria, Charity, Chastity." The film follows Rudolph as Chastity, who goes on a "surreal journey through a parallel plane." The film's avant-garde and obscure premise is reflective of the Kenzo-collaborated editorial which depicts the comedians in rigid, sculptural, poses, wearing layers of colorful clothing while appearing both aloof and withdrawn.
Kenzo's 2017 Campaign features the comedians in a different light, preparing the public for a pivotal performance in Lyonne's upcoming film.
Comedian-Studded Fashion Editorials
Former SNL Cast Members Star in Kenzo's Fall 2017 Campaign
Trend Themes
1. Comedian-studded Fashion Editorials - The trend of featuring comedians in high fashion campaigns presents an opportunity for brands to tap into a new market and inject humor into their advertising strategies.
2. Collaboration with Film Productions - The trend of luxury fashion brands collaborating with film productions opens up opportunities for cross-promotion and reaching wider audiences.
3. Avant-garde Fashion Campaigns - The trend of avant-garde fashion campaigns allows brands to push artistic boundaries, create unique brand identities, and attract attention from consumers who seek unconventional fashion.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of comedian-studded fashion editorials to bring novelty and humor to their advertising campaigns.
2. Film - The film industry can explore opportunities for collaboration with luxury fashion brands to create synergistic marketing campaigns and increase movie exposure.
3. Advertising - The advertising industry can embrace avant-garde fashion campaigns as a way to engage consumers through innovative and visually striking creative concepts.